All You Need to Know About Digital Marketing in This Era of Globalization

In this era of globalization, everything revolves around digital media. As soon as we rise from our bed, it’s irresistible to use our phones, laptops or tablet and this has become the new normal. There has been a drastic change in the business world; the old-school formula of advertising doesn’t work anymore. Business concerns are investing more and more in digital marketing in order to gain customers and wider geographical coverage.

What is Digital Marketing?

Digital marketing is a type of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. During the 1990s and 2000s advent of digital marketing has changed the way brands and businesses use technology for marketing. As digital platforms seep into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops,  marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

 

Why is Digital Marketing Gaining Popularity in India?

In India, traditional methods of marketing were used until the internet happened came into existence! The tools of marketing changed from humans to gadgets. It became easier to penetrate through a wider segment of the folks in minimal effort. And as the number of laptop and mobile phone users keeps expanding, digital marketing is now. According to the International Journal of Advanced Research Foundation, India is undergoing a golden period of digital marketing growth ever since 2013 and the trend continues till 2020. Every business concern whether big or small has to make its online visibility stronger to get a better customer base and here come digital marketing companies to rescue and work on your digital content and your product or service visibility.

 

The scenario of Digital Marketing in Cities like Lucknow?

Digital marketing is now a core marketing strategy in India and likewise in small cities like Lucknow. This city is developing so are the businesses and organizations in this place and with due effect off globalization, the market and its potential buyers too are not limited to a particular place. In this particular scenario of global buyers, business concerns always resort to digital marketing to get more geographical coverage at the most economical costs. Digifootprints is a digital marketing company in Lucknow which has gained popularity in no time and well known for its savvy digital professionals to handle all your digital marketing campaign under a single roof. The services provided by Digifootprints.com include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing.