All You Need to Know About Digital Marketing in This Era of Globalization
In this era of globalization, everything revolves around digital media. As soon as we rise from our bed, it’s irresistible to use our phones, laptops or tablet and this has become the new normal. There has been a drastic change in the business world; the old-school formula of advertising doesn’t work anymore. Business concerns are investing more and more in digital marketing in order to gain customers and wider geographical coverage. What is Digital Marketing? Digital marketing is a type of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. During the 1990s and 2000s advent of digital marketing has changed the way brands and businesses use technology for marketing. As digital platforms seep into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops, marketing campaigns have become...